Enquirer Consulting Group

Reachable Buyer Map

Prepared for Sam Mandel, Ketamine Clinics Los Angeles · August 2026
Here is the map Dan promised. Your Refer a Patient page already does one job well: it catches a clinician who has decided to send you someone, and it answers them inside a business day. What a form cannot do is create that clinician. This page is the population on the other side of it, the referring organizations across Greater Los Angeles, grouped into the five lanes that behave differently and sorted by how they actually decide. It maps the market around what you deliver, not your operations, and there is nothing to buy at the end of it.
About 9,200
organizations in Greater Los Angeles across the five counted lanes below. One metro, one finite list, and small enough that it can be finished rather than sampled.
Behavioral health organizations, clinics and inpatient
Community and behavioral health organizations, mental health clinics, psychiatric hospitals, psychiatric units and residential programs. This lane discharges treatment-resistant patients on a schedule rather than by chance, which makes it the most repeatable of the five and the fastest to produce a second referral once it produces a first. It is also the lane where the pathway has to be agreed once, at the top, before anything flows.
Who decides: a clinical or medical director agrees the pathway. Who actually refers: a discharge planner or a clinical social work lead, every week, once the pathway exists.
About 3,000
organizations across Greater Los Angeles; roughly 10,500 statewide
Therapy practices, the largest lane on this page
Marriage and family therapists, clinical psychologists, clinical social workers and mental health counselors. They hold the patients who have been stuck longest and they cannot prescribe, so what you do is not something they can offer instead. The question that decides this lane is not whether they believe the treatment works. It is whether their patient comes back to them afterward, and since you do integration work in house, that is a question worth answering out loud rather than leaving them to assume the worst of it.
Who decides: the practice owner, directly, in a solo or small practice. Larger group practices have a clinical director who sets whether the practice refers out at all.
About 2,700
practice organizations across Greater Los Angeles; roughly 7,800 statewide
Substance use treatment programs
The lane where the rules matter more than the pitch. You already name addiction among what you treat and these programs hold exactly those patients. Federal and California law both treat paying anything for a referral as a criminal matter rather than a compliance footnote, which is why this lane is built on relationships and never on payment per patient. Worth knowing that most outbound firms calling a clinic like yours are selling paid patient leads. In this lane that is the offer to decline, and saying so early is itself the credibility.
Who decides: a clinical director or program director. The admissions team is the wrong door here and approaching it first is how these conversations get read the wrong way.
About 1,400
programs and facilities across Greater Los Angeles; roughly 4,000 statewide
Hospitals, primary care and student health
The medical front door, where depression is named first and where the least capacity exists to treat it. Slowest of the counted lanes and the one most likely to need a named champion inside the building. It is also the only lane that reliably produces patients who have never seen a psychiatrist at all, which is a different patient from the ones the other four lanes send you.
Who decides: a chief medical officer or a director of integrated care. In hospitals the referral itself starts with an emergency department lead or the consult liaison psychiatry service.
About 1,150
hospitals, primary care clinics and student health centers across Greater Los Angeles; roughly 3,450 statewide
Psychiatry and psychiatric nurse practitioner practices
The shortest path to a referral and the most contested one. These clinicians already carry treatment-resistant patients and already know what the options are, so nobody here needs persuading that the treatment works. What the referral costs them is the medication management relationship, which means this lane turns almost entirely on what your handover looks like and what they hear back about their own patient.
Who decides: the prescribing clinician alone in a solo or small practice. In a group, a medical director or practice owner decides whether the practice refers out at all.
About 850
practice organizations across Greater Los Angeles; roughly 2,330 statewide
Employers, employee assistance vendors and benefits consultants
Real, and the multiplier if it lands, because one consultant relationship carries into employer conversations you would never open directly. It is also gated, slow, and driven by renewal dates rather than by a good approach on a random Tuesday. Worth building toward deliberately and worth not depending on early.
Who decides: a benefits or total rewards lead at the employer, but very little reaches them without their consultant seeing it first.
No reliable public count
no census of this population is published at Los Angeles level, only national filings and curated shortlists; we would rather show none than show a number that means something different from what it looks like

Where the openings are

1
The form is the last step, not the channel. Answering a referring clinician inside a business day is faster than most of this market manages. The limit is that the form only ever meets clinicians who have already heard of you. Everything counted on this page is the population that has not, and at about 9,200 organizations across one metro it is a list that can actually be finished, which is rare enough to be worth building around.
2
Your coverage position is a referral argument aimed at the wrong audience. Being in network for TMS and psychiatry, with the infusions handled separately, sits on your site as patient information. Said to a referring prescriber it answers the objection that kills most referrals before they are made, which is what this will cost the patient. Same fact, different room, completely different weight.
3
Lane order beats lane effort. Inpatient and behavioral health organizations repeat on a schedule and pay back quickest. Therapy practices are the biggest block and the slowest to trust. The medical front door needs a champion before it needs a pitch. Worked in that order, the early lanes buy the patience the later ones need, which is the argument against starting with the largest number on the page.
4
The scrutiny in this category works in your favor. A clinician referring into ketamine care now does more diligence than they did five years ago, and most of what they find is noise about clinics that are nothing like yours. Ten years of operating history and a published treatment record are what survives that diligence. Those belong in the first conversation with a referrer, not the third.
Built from the national public provider registry, counted for Greater Los Angeles on 25 August 2026 against the Los Angeles County postal ranges and cross-checked against an independently built statewide total. These are organization records, not a census of willing referrers, and they are banded deliberately. A registry entry proves a practice exists and nothing beyond that. The one lane with no credible public number says so rather than showing one.
ENQUIRER CONSULTING GROUP
enquirerconsulting.com